Why We Built Book Cruise Now

The problem we saw

For decades, Galápagos cruises have been sold through layers of intermediaries. An operator sets a price; a wholesaler adds a margin; a travel agency adds another. By the time a traveler sees the price, 20–40% of it is commission.

Travelers overpay. Operators get squeezed. And when a traveler has a question, they’re talking to someone who has never set foot on the boat.

We grew up around these ships. We know the captains, the guides, and the families who pour everything into these expeditions. We knew there had to be a better way.

What we built

Book Cruise Now is a direct booking marketplace. Operators list their real prices and real availability; travelers browse, compare, and connect directly with the operator’s team.

No markup. No middleman. No call center between you and the people who run the ship. When you send an inquiry, it goes to a captain, a tour coordinator, or a ship manager who can answer your specific questions because they’ve lived the experience themselves.

Who we are

We’re a small team with deep roots in the Galápagos — connected to the islands through tourism, conservation work, and the simple love of a place unlike anywhere else on Earth. We’re based between Puerto Ayora in the Galápagos and Ottawa, Canada.

We built this platform because the Galápagos experience is too important to be diluted by intermediaries. If you have questions about a ship, an itinerary, or anything else, we’re happy to help — directly.